Using Web Based Giveaways and Contests To Build Consumer Lists And Revenue
The internet has opened the door for unlimited marketing potential for budding entrepreneurs worldwide. The key to remember is that there is far more potential online than adding links to posts with the hopes that someone shows interest. Today, many have started running promotions that involve giveaways and contests to build relationships and a consumer list of willing recipients interested in what you have to offer. This article will guide you to running a contest or giveaway for growth potential and a reliable niche. Continue reading this article if you wish to learn more and take your reputation management to a whole new level.
Your main goal is to build a contact list of accepting consumers. You do this by asking for contact information in order to enter them in the contest or giveaway. The point to remember is that you will make more from this list for personal use than selling it to others, so respect their privacy and do not share the data with others. Inform them that you will not spam the consumer but will use the information to alert them of occasional deals or specials you may have going on in the future.
Using the privacy standards mentioned above, you can request the consumer opt-in for entry in the contest. This gives you the data needed to build your list and have a foundation for potential sales in the future to build on. You will need to be transparent in the contest so these individuals are aware it is legitimate by announcing winners at a specific site or time. You could even notify these individuals telling them to check a site, like Twitter for the announcement at a specific time while offering the recipient a discounted price on the item if they didn’t win, simply as a thank you for entering.
Obviously when it comes to a contest, the item needs to be something worth winning, like a principle product in your catalog. Save the e-books for freebies when someone orders a principle product. You want them to believe in you, respect that you are an honorable business person and enjoy the product to offer more. We have all given samples to friends and family of products we offer so why not give one out to a consumer who can then promote the win and the product on their social sites and blogs?
Social media is the place to go to promote the contest online. Most people are active on the sites throughout the day via PC and portable devices making this the place to go to get the contest over with your community.
A great way to get the word out is by asking people to promote the contest for additional entries by re-tweeting or re-posting on Facebook. These can be easily tracked and added to your records for the drawing.
Finally, it is a great idea to have the winner send you a review or video based on the product they won. Inform them in the contest terms that you have the right to post the information on your sites to promote consumer satisfaction and future contest.
Using these web based giveaways and contests suggestions to promote your first online contest or giveaway will lead to a successful campaign and additional eyes being drawn your way. This is simply another form of marketing and one that actually results in a positive campaign and experience for the winner who will then inform others about you and your product. Have fun with it and build the list that you know will be an active part of your business for years to come.