Reputation management goes well beyond posting banner ads on websites. While some marketers focus on a single avenue, others try the whole gamut of options available to them. If you want to learn more about the various forms of advertising available to you online, read on.
The simplest and most effective form of reputation marketing is having your own website. This allows you to discuss what you are selling, provide information about it and get in touch with customers who want to buy from you. You can include photos, videos and text which explains your business and entices people into purchasing what you sell. Most people expect a company to have a website, so getting it up as soon as possible is a must.
Once you have a website, you need to reach out to the world so they can find it. This means using search engine optimization techniques to build your customer base. If your website shows up high on a search engine results page, people are more likely to click through to visit it. Figure out which key phrases searchers are going to use to try to find what you are selling and then build them into your site so that Google ranks you highly for them.
Creating an email newsletter allows you to announce upcoming events to your current customer base. While it won’t bring in new clients, it will boost loyalty amongst those who already buy from you. You can let them know about sales, exclusive coupons or special events you are holding to promote your brand. Don’t spam or you will end up losing your customers, so be sure not to send out too many emails and don’t send anything they wouldn’t want to read.
As mentioned previously, but banner advertising is still an important reputation management technique. Be sure to choose websites which cater to your customers so that people who would actually buy from you are the ones seeing your ads. For example, if you sell baby diapers, having your banners show up on forums for mothers is a great choice. If you sell jewelry, it could show up on wedding websites.
If you want to really target your core demographics, use Facebook advertising. You can choose exactly who your ad appears for based on sex, age, ethnicity, geographical location, or even their interests. If you find tween girls in Detroit would like to buy your hip hop-influenced shoe line, but only those who are already interested in hip hop, then you can target them and only them. This can really boost your rate of returns on the advertising you buy.
Don’t forget about Twitter! Not only should you have your own Twitter feed, but you should also be monitoring what is said about your brand on social media. This allows you to answer concerns, building your reputation management as a brand which cares about its customers.
There are many other ways to market online, but these are just the core basics. Continue reading about your options so you can select those you believe will work best for you. The more time you invest in your campaigns, the better the returns will be.