Regional consumers devote a great amount of time on the internet trying to discover local businesses that have just what they want and need – including shopping, lawyers, massages, auto repair and the examples go on. According to Google, 1 in 5 searches includes a city, which prompted them to create a solution that will help organizations attract new local customers.
Today, that solution is Google Plus Local. This is a directory of business profile listing pages that has replaced the service formerly known as “Google Places.”
In order to make local search more efficient and useful, Google established Google Plus Local by integrating Google Places with their social network, Google Plus.
Similar to Facebook Places, Google Plus has gained recognition in the social market due to the fact that it is owned and operated by the most powerful search engine.
Consequently, Google+ Local gains a unique advantage as it produces a powerful way for local businesses to acquire massive volumes of online visibility.
Google Plus Local helps business owners market to local consumers by letting them know where the company is located along with valuable contact information.
As the old Yellow Pages would list services and products according to their locations, Google Plus Local does the exact same, but electronically which makes it even more powerful. In fact, G+ Local delivers extremely targeted results based on keyword phrases that users insert into Google when looking for goods and services.
Being a business owner, you are often seeking inexpensive ways to get your organization in front of nearby buyers. Considering that today’s consumers spend a great deal of time online researching businesses, an online presence is no longer an option – it’s a must. A G+ Local Page is a great way to accomplish the objective of targeting prospective local customers.