Typically, book review marketing campaigns include exposure to reviewers from newspapers, magazines, and most importantly online outlets. Blog critics help as well with a large impact on creating the word-of-mouth that a book needs to be successful in the uber competitive literary world. Online book reviews will help to make or break a book.
Book reviews should be concise and critical. Briefly, a review should identify:
When feasible, try to use the author’s writing style, or a few of his/her words or phrases to help convey the flavor of the book. However, do not paraphrase a plot or give detailed recapitulations of contents. Four or five sentences will suffice; not more than one should be devoted to plot.
Consider biases: are gender, ethnic, religious, or age groups treated fairly? How does their treatment affect the impact of the book? Are particular groups absent in either text or illustrations? Is opinion presented as fact?
Consult experts about accuracy and authenticity. Evaluate whether the age appeal and age appropriateness correspond. And remember, the experts on child appeal are the kids themselves; try out a review book on young friends.
Keep in mind that reviews will be used by both public and school librarians. Because the school library collection often has a focused grade level, try to be precise about a book’s potential usefulness in the school curriculum, and the interest and reading competency (or grade level) of a majority of that book’s potential readers.
The picture book in its best form is a union of text and illustration. Illustrations should extend and interpret the story. They supply what paragraphs of words do in a novel for older readers. Does the blend work? Will it work with children? Evaluate picture books on design, originality, artfulness, and appeal.
Good fiction should offer an appealing story, told smoothly, with freshness and originality. Consider plot, characterization, and style. Is the story absorbing, convincing, and carefully worked out to an honest conclusion? Is it entertaining? Will the reader meet real characters and watch them grow? Compare the novel in question with previous work by the same author, or with books by other authors on the same theme.
When reviewing folklore, consider these points:
Poetry should represent a new perspective with an economy of well chosen words. Again, it must speak to the child, not at or about him/her. Evaluate poetry on its uniqueness and its use of language. Check for variety of meter, rhyme scheme, and type. With an anthology, check the availability of the selections elsewhere.
Non-fiction should aim toward high standards of literary quality, be clearly written, accurate and current, appeal to its young audience, and be presented in a pleasing format with illustrations that clarify the text. Notice tables, maps, appendices, and picture credits, or lack of them. Some further considerations can be used for various types of non-fiction noted below:
When you present your book reviews, printout the book’s rating, grade, annotation, etc.
Hold up the book and say the title and rating, then give your brief annotation (not the whole review), focusing on your opinion. Usually the annotation is a sentence describing what the book is about, and a sentence evaluating the book. This takes about 30 seconds.
You might want to emphasize the following:
It is important that new (and experienced) reviewers encounter a supportive atmosphere, which still allows for objective disagreement and critical debate. Lively discussions about new books are challenging and productive.
AUTHOR: Author’s name should be listed last name first, in the appropriate field. Additional authors should all be listed first name first, separated by commas. After the third author, you may put “et al.”
TRANSLATOR: In the translator field, please follow this format: “Translated from the German by Elizabeth D. Crawford.” (See note below regarding publication dates.)
TITLE: Title should include the subtitle. Please note that the current online form does not permit italicizing titles; copy-editors will note when the professional typist needs to use italics.
ILLUSTRATOR: If the illustrator is also the author, please type out the full name. If there are multiple illustrators, please write, “et al” after the initial illustrator’s first name. For example; Child, Lauren, et al.
SERIES: Enter the series title in this field. For example: Black Stars. If you are reviewing two or more books from a series at once, please write one review; the rest of the books should all use a stock phrase, similar to the following format: “SERIES REVIEW. Please see: African American Entrepreneurs by James Haskins for series review.”Use the book that will appear first in BayViews as the main review, where the entire text of your review is included. We file first by author, then by title for all the reviews. However, individual reviews of a numbered volume of a series should list the individual title in the Title field and the Series title in the Series field, which should also include the number if there is one, for example: Gideon Trilogy; Bk 1 and Series of unfortunate events; Bk 7.
PUBLISHER: Please identify the publisher by using the information found on the spine. Leave off “Books” “Press” “Company” “Inc” “Group” etc. If only the logo is present, use the info from the title page. If both imprint and parent company are present, please use the shortest version of each, with a slash between. For example, for “Arthur A. Levine Books, an imprint of Scholastic Press,” use Levine/Scholastic.
DATE: Use the date on the item in your hand, listing month and year: MM/YYYY. Please also mention in the body of your review the original date of publication of the work, if it differs from the edition you are reviewing, as in the case of a reprint or translation. (See note in “Body of the Review” section, below, for Advance Reader Copies.)
PAGES: Include page count. If unnumbered, count pages and list the number in brackets; [32]. If front or back matter is several pages or more in addition to the numbered pages, please include the additional number of pages in brackets, for example: 116 p. [+12].
GRADES: Determine the intended audience for this title. In the dropdown box on the form, you will see grade levels as simple numbers and the following abbreviations: B/T = Baby/Toddler, P = Preschool, K= Kindergarten, A=Adult. We do not use “YA” for young adult – instead give the grade range. Please fill out both the “beginning of grade range” and “end or grade range” fields; “P – K” means Preschool through Kindergarten. “5 – Adult” means 5th Grade through Adult.
PRICE/ISBN: Complete all price and ISBN info. Check for all possible bindings and prices, in any source that is convenient for you. Try: The book itself and the dust jacket, B.I.P. (www.booksinprint.com), www.amazon.com , BWI TitleTales (www.bwibooks.com), Library of Congress (www.loc.gov), Booklist, SLJ, or PW. NOTE: Please use 13-digit ISBN numbers only. If simultaneously published in multiple languages, also indicate this in the body of the review, in a similar manner.
RATING: Make sure that your Rating is justified by the opinion stated explicitly in your review.
BOOK GROUP: Please choose a category from the dropdown box that best describes where the book will be shelved in most libraries: Picture Book, Reader (meaning Easy or Early or Beginning Reader), Fiction, Nonfiction, Graphic (meaning Graphic Novel or Comic Book), Professional.
REVIEWER INFO: Include your affiliation as well as your name. If not currently employed by a library, school or company, use “Independent.”
BODY OF THE REVIEW
You must use the online Google form to submit all reviews.
Be succinct. Generally, your review should not exceed the space allowed on the Google form.
Long reviews increase our publishing costs (typist’s time, printing AND mailing!), and – more importantly – are less likely to be read by busy professionals.
When referring to another work, provide Title and Author, Publisher, and Year, in parentheses. For example: Thank you, Sarah(Anderson, S&S, 2002). If any of the information is the same as the title being reviewed, you may drop that piece of information. For example, in a review of Knuffle Bunny by Mo Willems, you would simply refer to Don’t let the pigeon drive the bus (2003), because it is by the same author and publisher. Please note that the current online form does not permit italicizing titles; copy-editors will note when the professional typist needs to use italics.
If you refer by title to the book being reviewed, no other info is needed.
When reviewing from an advance-reader copy, please note this as the closing line of your review, using the following phrase; “Review based on ARC.” “Illustrations not seen by this reviewer,” may be added if appropriate. If your review is based on galleys of a picture book, consider what issues may arise in the final binding. If you have any concerns about the final illustrations, speak with the Book Review Chair about waiting for actual publication before submitting a review.
Read your review aloud to check for coherence and smoothness. Check your typing, spelling, punctuation, and grammar. Your review will be copy-edited, which means we will double-check it before printing, but you are responsible for clarity.
ANNOTATION OF THE BOOK
Please describe the book in 50 words or fewer. Try to limit to 2 sentences, including a CIP-like summary and your critique. These annotations are for internal use only, although annotations for books that are rated Outstanding or appear on the Distinguished Books List will be copy-edited and published for our members and for publishers.
STYLE
Standard abbreviations:
Abbreviate “page” as: p. Abbreviate “pages” as: pp.
Abbreviate “black and white” as: b&w
Numerals:
Always spell out numerals at the head of a sentence. Within a sentence, spell out numbers zero through ten, use numerals for 11 and higher. (Seven-year-olds. 14-year-olds.) However, write out ordinals such as third, seventeenth or twenty-fourth. When writing about decades, no apostrophe is needed, unless you eliminate the century: Use either 1890s or ‘60s.
Quotes:
After close quotes, indicate (CIP) if you are quoting from the Cataloging in Publication info. If you are quoting from the text of the book, indicate the page number like this (p. 14).
Use punctuation inside quotation marks, with the exception of exclamation and question marks that apply to the whole sentence. Examples:
This really was “the end.”
Nina said, “Who took my post-it notes?”
Did you hear Nina say, “I bet Joy took my post-it notes!”?
If a quotation is cut, use ellipses … within the quote to indicate this. If the cut is at the end of a sentence, use …. – the fourth dot is a period for the end of the sentence.
Quotes within quotes are done this way; “‘Girls never admit to nose-picking,’ I told Gus.”
Try to avoid…
Try to keep plot to one sentence, with time and place setting as necessary.
Avoid personal attacks.
Avoid judgments that are based solely on personal taste. Can you rephrase your personal opinion as an evaluative comment or imagine other readers’ perspectives? Give an example from the text to substantiate your opinion. For example, “ugly illustrations” doesn’t explain; try “unsuccessful,”“amateurish,” etc.
Include sufficient evaluative comments and examples to justify the rating and for librarians to make purchasing decisions.
Describe illustrations with regards to composition, media and style. (See K.T. Horning’s From Cover to Cover: Evaluating and reviewing children’s books, pages 95-113. for more information on this topic.)