Reputation Management: How To Get Consumers To Read Your Emails
Facebook is not the only way to make your presence known through Reputation management. Marketing through email is just as successful and can get you loyal customers. Unfortunately, many people don’t understand how they can use email marketing to their advantage and have consumers actually read their emails. The following article will explain how to get consumers to actually want to read your emails!
Solving a problem can help you get people’s attention. Think about it this way, would you open an email that can help you solve a problem you’re having? Most consumers already have upfront expectations of what they would like to see when they open an email or newsletter. Unfortunately, when those unknown expectations aren’t met, they simple either unsubscribe, or place the message into their spam folders. Make your emails engaging and use problem solving as your means to get people to read your newsletters. The average email marketing reading rate is only 25.6 percent in North America, but you can easily change that by using smooth solutions.
Give your consumers an option to save money. Wouldn’t you open a newsletter that tells you how to save on your favorite products? Everyone wants to save money and you can help them do that by offering limited coupons to the products you’re selling. Use words such as “save”, “free”, or “free shipping” in your titles when sending out emails. It is a proven fact that consumers are more likely to open your newsletters that way. Test which offers work best for your business. For some, free shipping does the trick, and for others, a percentage discount serves better.
Make your readers smarter by giving them information that can hone their skills. Many people enjoy learning new things, and if you are willing to help them on their quest for knowledge, your newsletters can become popular reads. If the knowledge you provide your audience with is enticing enough, there is a higher chance that your emails are opened and shared on popular social media websites.
Entertainment is also another way to spark interest and anticipation for your emails. For example, a company that has included an interesting video in a marketing email saw a rise in the number of people opening the emails. Try this method for a month, and you may see a large increase in the response from your consumers. Your video can be entertaining and instructive at the same time. You don’t have to only focus on the entertainment aspects, but on the useful aspects of using your products.
This article has discussed four ways that you can raise interest in your email marketing. You don’t have to rely on just one method to how to get consumers to open your emails. You can choose to use a combination of several, or even all of the methods to gain the respect of your audience. Keep in mind, trial and error is needed in order to determine which method(s) may work best for your company.