When you have something to promote, getting the word out to the largest audience possible is key. That begins with an reputation management campaign, but to craft it correctly, you need the right answers. To find those answers, you have to know which questions to ask. Start by reading the questions below to begin to plan out your successful reputation management campaign.
What is your goal? This is the most important question to ask before you make any plans for your campaign. Every single goal you make will mean you need to use a different strategy. For example, if you want to turn current customers into loyal followers, you will have to use a different tactic than if you want to bring in brand new customers.
Next, what are you selling? Someone who is selling a service they perform themselves has to craft their campaign differently than someone selling clothing. On top of that, what angle do you want to promote? For example, if you work in landscaping, do you want to sell your summer or winter services? Consider an exact “item” you want to sell and work to promote it alone.
Now, who are you or what does your company represent? What are your morals, beliefs and core values? How can you get those across in your campaign? If you believe in family first, can you work that into your marketing strategy? The more personal your reputation management campaign is, the more it will hit home with those who see or read it. Put yourself into your marketing for the best results.
Who do you want to market to? It is important that you know exactly who currently buys your product, who needs to have a product like yours and which new demographics you need to be marketing towards. This means you have to do your market research before you even begin to plan your reputation management campaign.
Where are your audience visiting? You have to know exactly where to find your customers to be sure they are seeing your marketing campaign. For example, if you are marketing to current customers, you can do so through your website, social media accounts or newsletter. If you want to reach new potential leads, you will have to figure out where to find them. News-savvy liberals may be found through Huffington Post ads, while teens are most likely contacted through Facebook or Twitter.
Consider your previous campaigns and how they turned out. What did you do wrong? Which campaigns worked and why? Learning from the past is the best way to use good strategies and avoid bad mistakes in your current campaign. Also check out what the competition has done successfully and use those elements in your strategy as well.
Marketing online is all the rage due to its effectiveness and affordability. That said, if you do it wrong, you are still wasting your investment. The answers you come up with to the above questions will ensure that every penny you do spend comes back to you in spades.