What you should know about reputation management copyAnyone can write an advertisement, but that doesn’t mean it will be effective. You have to write in a manner which entices the reader into buying your sales pitch and then buying your product. To do that, use the strategies found below to create reputation management copy which turns prospects into conversions.
If your Reputation Management Copy has a title, such as on a website, the title must purvey a sense of urgency. That means including words which make the reader feel like time or stock is limited, and that they must take action as quickly as possible. “Before it is too late”, “limited time offer”, “while stocks last” and “hurry, ends soon” are some great terms to use to make your title as effective as possible.
Paragraph one may be all the reader gets through before they quit reading your Reputation Management Copy, so make sure it catches their attention enough to make them want to buy, or at least keep reading. Explain exactly how this copy is going to change their life, saving them money or time. You have to sell them some benefits right away, but don’t give them the whole kit and kaboodle. Entice them, but be sure to remind them that the really good stuff will be found below.
In your copy, tell the reader exactly what you offer that other sites fail to provide. If your customer service is amazing, tell them that any problem will be solved while they will be waiting for days if they try to get the same assistance from the competition. If your product is top notch, explain how it excels over similar options. To sell the reader on what you are offering, you must tell them in detail how it creams all other products available.
If you were looking for a product or service such as what you were selling, what would you want to learn? For example, if I am looking for an efficient car, I want to know about miles per gallon and other money-saving features. An article which explains to me that Brand X provides me with a vehicle that offers these features, and then details them explicitly, will sell me on that purchase. Tell the reader what they want to know quickly, but provide plenty of detail.
Near the end of your copy, give the reader an offer which is impossible to refuse. Offer them a bonus item, a huge discount or a sale which won’t last forever. Make the reputation management copy read as if this is the best item available and it’s affordable, too. If you can cause the reader to believe that the item will save them time and/or money, and that now is the best time to buy, they will do just that.
These simple techniques will turn your ad copy from good enough to motivational. You will se