If you have a business on the web, you must promote it to drive in traffic. But just what is the best way to promote on the web? This depends on the type of business you have. Reputation marketing is all about getting your message out to people who use the web a lot in their daily life. This article will give you some tips on how you can harness the power of the Internet to improve your business.
One tried and true method is by using email. Your average target customer looks at his emails everyday, and often several times a day. On your website, offer an easy way for people to subscribe to your emails. Provide some information on the benefits they will receive by subscribing. A typical incentive is special discounts and coupon codes that are only available through the latest email. People like to feel they are getting something exclusive. If you send out special promotional emails periodically offering something special, you can attract more subscribers. Make sure that you provide an easy way for a subscriber to unsubscribe. No one wants to feel like he is committed to receiving certain emails for life. An easy opt-out function will allow people to sign up risk-free.
Do make your giveaways interesting and valuable. When they are worthwhile, your subscribers will look out for your emails more carefully. If they are on social networks, they will most likely share the promotion with their friends and family.
This brings up another method of Reputation marketing, which is through using social media. Sites like Facebook and Twitter allow you to interact with your audience more closely by exchanging posts and feedback. Establish an account in both places, and start posting blurbs about your company and your customer can benefit from your business. Invite people to comment, and be sure to respond when they do. By doing this, you make your company seem more human instead of just a corporate entity. This appeals to the average customer a lot better.
Reputation marketing can be used in conjunction with a traditional marketing campaign. Print ads can direct people to the website. You can even use a QR code in your print ad for your mobile users that will direct them to your website.
Reputation management cannot be complete without bringing the mobile phenomenon. People are using their mobile devices to surf the web and connect with others. Texting has become such a popular way to communicate. Consider offering the service of texting your customers with special deals. Be sure that your website is mobile friendly. It is great if your marketing strategy drove a lot of visitors to your mobile website, but you better make sure that your mobile site is easy to use, attractive and contain useful information.
These basic Reputation management tips will help your business grow. Apply these tips and plan out your strategy. Before long, you will see an increase in your traffic that hopefully will translate into more business.