It seems like everyone has a social media account today, even the biggest brands in the business. That means you have to keep up with the competition by using social networks to your own financial advantage. The ideas below will outline what it takes to turn your social media accounts into marketing platforms which can increase profits and build your customer base.
Social media is an avenue which literally connects you to the world. That means your message can go far and wide, so you must be careful with what you share. Do not allow your social media accounts to contain any personal information unless it relates to your business. Keep your posts professional, and your reputation will remain spotless.
Don’t over-market through your social media accounts. A good rule of thumb is that for every advertisement, you need to have four non-marketing posts. You can include links to expert information, such as blogs, videos or podcasts. You can also post articles about your field of business, especially if they are related to new information. If people think that what you are posting is worth reading, they will read both the ads and the informative posts.
You should always focus on current customers and your target market. If you hold a giveaway, for example, you should try to market it to those who would actually buy your product. A good way to do this is by giving away your product as the prize. If you give away an iPad, you will find anyone and everyone enters, but not many convert into customers. That means you are wasting your investment in the campaign.
Your social media account needs to be branded to match your websites. That will ensure that anyone looking to follow you won’t be confused when they find your accounts. On top of that, you can use search engine optimization the same way on both your site and your social media accounts. That will further connect all of your pages online so that anyone searching for you will have no problem finding you on any site they want to connect on.
If you do have a website, be sure to interlink it with your social media accounts. For example, you can link back to it through your About page on Facebook or your bio on Twitter. In return, you can place social media buttons on your page, at the top or bottom, so visitors can follow you. You should also put sharing buttons on any content you post to your site so others can get the word out about your expert articles, videos or photographs. When you have this interconnection between all of your sites, no one will struggle to keep up with what you are up to.
Social media is only getting bigger, so get in on it while you can. The more effort you put into your marketing there, the more profits you will see. Continue to learn about how to use social media to your advantage to ensure you continually reach your goals.