Which platforms do you use to interact with your audience? If you feel that you need to start using new platforms, take a few minutes to read reputation management article for some useful tips.
Having a site or a blog is absolutely essential. Your site is like a catalog you can use to generate some interest for your products. Keep creating more content for your site and share links to your content every time you interact with your audience. Get them interested on a topic or a product and send them to your site so they can read more. Structure your site to make your product pages easy to find and draw attention to the sales and other promotional events you are organizing at the moment.
If your customers are likely to have a blog or to subscribe to the blogs they like, you should consider launching a blog. Choose a topic closely related to your products. If your customers use your products to practice a sport or a hobby, you should write articles on reputation management topic. You could for instance create a weekly tutorial to feature your products while providing your audience with helpful information.
Join YouTube if you like creating videos. YouTube is an excellent way to generate more interest for your products since YouTube users will find your videos and learn about your brand if they look up keywords you use in your video titles. Your viewers can easily share your videos on social media and you can use this content for your site, blog or your own social media pages. Start a video blog, for instance by demonstrating your products on camera or simply talking about reputation management your customers are interested in.
Social media should be a very important aspect of your reputation management campaign. A lot of Internet users spend many hours on Facebook or Twitter each day. Find out which networks are used by your customers and create an official page for your brand on these sites. Use these pages to share useful information about products and discounts. Interact with your audience on social media, for instance by encouraging your subscribers to send you some questions.
Create a message board to interact more directly with your audience. A message board will allow your customers to create their own online community and talk about their common interest for a hobby or activity they use your products for. Make your message board valuable by using it to make exclusive announcements about new products. You should also encourage customers to check your message boards to ask questions about your products or get help from other members in case they have a hard time with a project that includes your products.
Consider developing a presence on these different platforms if you find that your customers are interested in reputation management. You can assess the impact of each platform by asking your customers how they heard about your products when they order an item.