The Internet evolves quickly and if you use this platform to sell your products, it is very important to develop a campaign that is up to date. Keep reading to make sure your Reputation management campaign is up to date and learn how you can make it more relevant.
Is the design of your site up to date? If your website looks like it was designed a few years ago, it is time to create a new design. Consider hiring a web designer for your site or learn more about CSS so you can create a brand new design yourself. You could also create a quality design by using the plug ins provided by your web hosting service.
Do you use the latest social networks? If you still have a MySpace page, it is time to update your social media marketing campaign. Facebook and Twitter are currently the most popular networks but your customers might prefer other sites. You should find out which sites they use the most and develop a presence on these networks. Consider joining up to five different social networks.
More Internet users own Smartphones and tablets. These devices can be used to browse the Internet and download some apps. Make sure your site is properly displayed by these devices. It is best to use a design that is very flexible so it can be viewed on smaller screens. Consider launching a mobile version of your website if you find that a lot of customers go online with their cell phones.
Always keep in mind that your competing for the attention of your customers. Most people will not take the time to go through a lengthy post on Facebook or through an article you wrote for your blog. You need to grab the attention of your customers right away with something more visual. Use pictures of your products, short texts and learn to create your own info-graphics.
YouTube draws an incredible amount of traffic. If you do not already have a YouTube channel, it is time to create one. Anyone can put together some quality videos with a simple webcam and basic editing software. You should launch a video blog, for instance to demonstrate or test your products on camera. If your customers seem interested in your video blog, ask them to send you some questions and create a weekly video in which you answer to these questions.
Communicate with your audience to learn more about the platforms they are currently interested in. Ask customers to send you some feedback on your Reputation Management campaign and have them answer to surveys about their Internet use and the technologies they are the most interested in. If your customers are likely to purchase the latest devices as soon as they are available, you will have to update your campaign at a much faster pace.
These tips should help you improve your Reputation Management campaign and make sure it is up to date. Find a way to stay informed about new technologies and trends so you can start looking for ways to incorporate them in your Reputation Management campaign as soon as your customers show an interest.